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Design for Urban Transport


Lets make our cities better.

We design across the touch points in an urban transport system to improve passenger experience. We undertake designing for end-to-end trips right from tickets to metro trains, buses to bus stops, maps to apps, stations to terminals, signage to furniture, ticket machines to retail - everything that contributes to improving the trip experience. 

Catering to the conditions of today as well as designing user-friendly urban transport is our forte. It is also our endeavor to design the mobility experience with an aim create an impact on every cities quality of life and become the hallmark of the city’s identity!


Design for Railways


Railway journeys have a charm and memory, we will make them better.

Our aim is to make daily commute as well as long-distance train travel safe, comfortable, and enjoyable. To offer design services across all the touch points on a train journey, we have setup a ‘Design Center for Railways’. Be it stations or trains, and our experience and passion to bring a change, we have associated with educational institutes, senior railway professionals and experts having rich experience, to deliver on a range of projects.

We use our collaborative approach and service design framework to structure the design across the railway journey. We also conduct Innovation workshops for the Station Redevelopment Program in India.  

Narrative Experience Design


Narrating stories is a multisensory art.

People, Societies, Communities, Companies and Institutions create a culture. Narrative environments like Experience centers, museums, interpretation centers, exhibits, installations, special theme-based experiences are choreographed to tell engaging stories. 

We offer design services to create these environments and experiences delivered through visit choreography, space design, engaging content, immersive media (AR, VR), visual communication and physical exhibits. 





Service Design 


Services have emerged as backbone of economy.

In today’s experience economy, consumers pick products and services with better experiences. Experiences are created by carefully choreographing the various customer touch points and aligning the backstage and front-stage processes to resonate and create a rhythm.

Sarg Design Studio conducts workshops using “Service design framework” and advice businesses over collaborative engagements to enhance their products, services and the end consumer experience.

Product Design 


Artifacts which deliver value

A good product is born as a solution for identified problems or unmet needs. At Sarg, our approach ensures that our design solution is effective, inclusive, sustainable and equitable in addition to providing ease of use, comfort of handling, and aesthetic appeal for the user. We are mindful of the products’ role in the business of our client and work in collaborated manner to deliver the results.

Sarg believes in working on products that prioritise ecological, economic and social issues, bring about a change in the way we live and create a wider impact. 

Wayfinding Signages


Creating legible environments and systems.

Way-finding signs are an important enabler of good experience in any space or physical environments. Airports, transport systems and hospitals require highest efficiency in people movement, safety and accessibility. Buildings and spaces in institutions, hotels, malls and amusement parks need information and orientation creating a sense of place, identity and make them legible.

Sarg Design Studio can work on end-to-end design solutions from digital to physical tools in making environments legible.

Public Interest Design 


Work for the larger good.

Our cities, towns and villages are built and used as huge, shared spaces. We come across many products and systems in our environment, which need to be specially designed for a shared usage. Sarg believes in working on such projects that impact society. Transport is one such service that we specialise in. We can also deliver solutions in other connected domains like urban design, healthcare, education, tourism, hospitality, and amusement canters. 

As an Indian design studio, we strongly believe in nation building and using design expertise for the larger good of society.